Nestle Maggi Gained More Than 50% Market Share After the Re-Launched
Nestle Maggi appeared in stores in last November. After a five months of re-launched of Maggi, it gained its position with more than 50% market share in noodles category. Nestle India Ltd announced this on 19th April 2016, Tuesday. Nestle India Ltd has also re-launched the vegetable atta noodles and oats variants of Maggi.
Nestle India Chairman and Managing Director Suresh Narayanan said that, “With the latest relaunch, we are aiming to provide more choices to suit consumer preferences, driving greater volumes and building back our market share. I am happy that we have gained month-on-month and continue to lead noodles category with over 50% market share.”
Nestle India said in a statement that the company has partnered e-commerce marketplace Snapdeal for an exclusive preview sale of a special kit for four packs each. Nestle Maggi was banned by the Food Safety and Standards Authority of India (FSSAI).
Maggi vegetable atta noodles and oats noodles are now available in Rs 20 for 80 gm and Rs 25 for 73 gm. Nestle had relaunched Maggi on November 9 after fulfilling conditions set by the Bombay High Court. Maggi noodles are available in two variants Masala and Chicken.
“Over the past 33 years, Maggi has become the most trusted and valuable food brand in India. We understand the changing lifestyles of generations and have constantly innovated products that add value to the favourite Maggi noodles. We are hopeful that these two variants will also have a rapid pick-up like the Masala and Chicken variants.” Suresh Narayan added.