Baba Ramdev’s Patanjali’s Turnover at 150% : Now It’s Target is Rs 10,000 Crore in This Fiscal
Baba Ramdev’s Patanjali Ayurvedic Limited grew 50% to more than Rs 5000 crore in 2015-16. The Patanjali’s turnover is higher from last year’s turnover Rs 2000 crore. Baba Ramdev predicts the growth of Patanjali would hurt the market share of existing FMCG majors.
Baba Ramdev said about the growth of Patanjali in press conference which was held on 26th April 2016, Tuesday. Baba Ramdev said that, “Nestle ka panchi udne wala hai, Colgate ka gate bandh hone wala hai, aur Pantene ka pant kharab hone wala hai (The Nestle bird will fly away, Colgates gates will shut and Pantene will lose its trousers).”
Nestle India’s turnover was Rs 8,175 crore and HUL’s turnover was Rs 30,805. Colgate-Palmolive announced its turnover Rs 3981 crore, at the end of 2015. Now Patanjali Ayurvedic Limited targets on its turnover to double. Patanjali targets the turn over to double to Rs 10,000 crore in 2016-17.
Recently Patanjali launched a health drink products and various products under the brand name Soundrya. These are Patanjali’s premium cosmetics brand. Patanjali company is now operates at 8-10% profit margin. Patanjali Ayurvedic Limited sells its products through 5000 distributors, 10,000 health centers and 100 mega stores.
Patanjali has also tie up with retail market such as Fortune group and Reliance retail. Patanajli’s employees are more than 15,000 people. Today Patanjali has been unveiled new range of products.
Baba Ramdev said in press conference, “Many multinational companies like Nestle, Proctor and Gamble, Colgate, Unilever and others' growth rate has become a matter of concern. But in 2015-16, Patanjali registered a growth of 150 per cent achieving a turnover of more than Rs 5000 crore turning into India's growth icon.”
“We never use paid glamour or show false dreams to our consumers. It is not that we are against any of other brands in market but we want our money and natural resources used in our country. For example, if we have tomatoes, we will sell ketchup. Why to purchase from others.” said Baba Ramdev.
Baba Ramdev’s aide Balkrishna was also present at the press conference. He said that, “We are working at a massive level on bio-diversity lab where more than 200 scientists will be roped in and Rs 150 crore equipment will be installed. Around 65,000 herbal plants will be planted and 2000 to 2500 plants will be used for Aurvedic medicine.” Acharya Balkrishna is MD of Patanjali Ayurvedik Limited.
“We will look for areas where in less water best herbs could be grown. From Bundelkhand to Vidarbha, we have identified certain places where plants like aloevera, amla, tomatoes and tulsi could be grown which needs less water. This way our farmers will prosper, many people will be employed at Patanjali and people will get pure products.” Balkrishna added.